All coursesPLAN CAMPAIGNS. MEASURE WHAT MATTERS.

Digital Marketing.

Develop a truthful offer, useful content and a measurable campaign plan. Practise budgets, tagged links and funnel analysis without buying ads.

12 detailed lessons6 module quizzesFinal project + certificate

Use a document or spreadsheet editor. All campaign budgets and results are fictional exercises; no ad spend, paid tools or analytics API keys are required. This is not a Google or Meta certification.

₦10,000One payment.
Ongoing course access.

Try the free lesson

Secure checkout through Paystack · No subscription

Digital Marketing: a practical path from foundations to final project

Develop a truthful offer, useful content and a measurable campaign plan. Practise budgets, tagged links and funnel analysis without buying ads. Study twelve chapters in six modules, practise each technique and submit a coherent project for human review.

What you’ll be able to do

Connect audience needs to an honest commercial offer
Plan useful content, landing pages and responsible distribution
Build campaign links and define meaningful metrics
Calculate acquisition cost and ROAS without confusing revenue with profit

YOUR STEP-BY-STEP ROADMAP

Inside the course

6 modules · 12 lessons · 6 quizzes

Start with purpose

Objectives and audience

2 chapters · Practice exercises · Module quiz

Connect a campaign to a business objective9 min read · 40 min practiceFree preview

Build an audience hypothesis and offer9 min read · 40 min practice

Check your understandingQuiz · 70% to pass

Build reliable foundations

Positioning and useful content

2 chapters · Practice exercises · Module quiz

Write clear positioning and campaign copy9 min read · 40 min practice

Plan a content calendar around questions9 min read · 40 min practice

Check your understandingQuiz · 70% to pass

Apply the method

Landing pages and organic discovery

2 chapters · Practice exercises · Module quiz

Audit a landing page for the promised action9 min read · 40 min practice

Build a useful search-intent plan9 min read · 40 min practice

Check your understandingQuiz · 70% to pass

Connect the pieces

Distribution and budgets

2 chapters · Practice exercises · Module quiz

Plan social and permission-based email distribution9 min read · 40 min practice

Allocate a hypothetical campaign budget9 min read · 40 min practice

Check your understandingQuiz · 70% to pass

Test and improve

Measurement and diagnosis

2 chapters · Practice exercises · Module quiz

Tag campaign links consistently9 min read · 55 min practice

Calculate funnel metrics without misleading yourself9 min read · 55 min practice

Check your understandingQuiz · 70% to pass

Deliver your project

Experiments and campaign capstone

2 chapters · Practice exercises · Module quiz

Design a small interpretable experiment9 min read · 55 min practice

Deliver the 30-day campaign plan9 min read · 55 min practice

Check your understandingQuiz · 70% to pass

PUT YOUR KNOWLEDGE TO WORK

Your final project

Create a fictional 30-day product-launch plan with audience hypothesis, content calendar, landing-page brief, sample copy, tagged links, hypothetical budget and a clearly labelled simulated performance report.

Submit your project link and a reflection after completing the lessons and quizzes. An administrator reviews your work and provides feedback before your certificate is unlocked.

BEFORE YOU ENROL

Course questions, answered

How much does this course cost?

₦10,000 as a one-time payment, with no recurring course subscription.

What will I create?

Create a fictional 30-day product-launch plan with audience hypothesis, content calendar, landing-page brief, sample copy, tagged links, hypothetical budget and a clearly labelled simulated performance report.

What tools do I need?

Use a document or spreadsheet editor. All campaign budgets and results are fictional exercises; no ad spend, paid tools or analytics API keys are required. This is not a Google or Meta certification.

How will I learn and practise?

Each chapter includes concept notes, worked evidence, a guided lab, retrieval checks and a practical task. The interactive studio demonstrates course-specific decisions; complete the final artefacts in the appropriate external tool.

How do I earn the certificate?

Complete all twelve chapters, pass each of six module quizzes with at least 70% and receive administrator approval on your final project. Certificates recognise academy completion, without external accreditation or employment guarantees.

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