COURSE PROJECT BRIEF · ORIGINAL TRAINING ASSIGNMENT

Digital Marketing: the work you will make

Create a fictional 30-day product-launch plan with audience hypothesis, content calendar, landing-page brief, sample copy, tagged links, hypothetical budget and a clearly labelled simulated performance report.

What your work should demonstrate

  • Connect audience needs to an honest commercial offer
  • Plan useful content, landing pages and responsible distribution
  • Build campaign links and define meaningful metrics
  • Calculate acquisition cost and ROAS without confusing revenue with profit

Build a reviewable evidence package

  1. Brief and source index. Name the audience, intended result, software and files included. Label fictional data and training scenarios clearly.
  2. Original editable work. Keep working files and dependencies. Document any external assets and the permission needed to use them.
  3. Checks and iterations. Show a baseline, one meaningful revision and the evidence you used to judge it. Include settings or test results where the course requires them.
  4. Reflection and viewing link. Explain your decisions, repaired problems and remaining limitations. Test the link while signed out, and keep passwords and personal records out of the submission.

What review looks for

Purpose

The work addresses the brief and its intended audience.

Execution

The required techniques work together, with inspectable source evidence.

Validation

Tests, comparisons or checks support your claims about the result.

Explanation

Your reflection describes decisions, permissions and limitations honestly.

The detailed requirements in your course remain the assessment brief. This public page explains the common review approach; it is not a substitute for completing the taught exercises.

Submit, receive feedback, improve

Complete all 12 chapters and pass all 6 module quizzes first. Submit through Final project & certificate in your learning space. If changes are requested, revise the work and resubmit. Approval is required before certificate issuance; there is no fixed review turnaround promised here.

KEEP MOVING FORWARD

Your next step starts with one lesson.

Read the outcomes, check your tools and try a free chapter before choosing your course.

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